Meta Muse Splits the App Universe

🔥 What happened Meta launched Muse, Amazon blocked it immediately. DoorDash and Airbnb fired back with their own AI agents: DoorDash pilots iMessage ordering with 20,000 iOS users, Airbnb rolls out AI search and plans an agent for next year. 💡 Why it matters DoorDash chatbot orders drive nearly 50% higher baskets, but agent traffic only a third. The battle between general-purpose and vertical agents is becoming the core of the consumer internet. ⚡ Our take Vertical agents are never neutral – DoorDash will never point you to Uber Eats. Meta bets on trust and transaction fees instead of ads. Whoever wins trust controls the interface.