Agents Speak First — Who Hits Brakes?

🔥 What happened Meta, OpenAI and Uber launched proactive agents within weeks: Muse (Sept 8) books and emails on its own, Dots (Sept 29) monitors your apps in the background, and Uber's driver assistant nudges drivers toward better zones — voice version live since Sept 24. 💡 Why it matters The hard problem shifts from what to answer to when to interrupt, on which channel, with what offer. One Uber driver sat idle 33 minutes — a single ping moved him to a better zone. LLMs write the message, but they shouldn't decide whether it gets sent. ⚡ Our take Spam users and they mute you. The winner isn't the best model — it's the best judgment about attention, and whoever owns the most notification data.