Google Turns Gemini Into a Checkout

🔥 What happened Google is testing a "Buy" button inside Gemini and AI Mode in India that drops users straight into a Flipkart checkout without leaving the AI interface. The test covers only select users and products, but a broader rollout is planned for October, ahead of India's festive shopping season. 💡 Why it matters Google owns roughly $350M of Flipkart and is pushing its Universal Commerce Protocol as an open standard for agent-driven checkouts. That turns the assistant into a storefront — and in the same test, Amazon listings appear without any buy option. ⚡ Our take Whoever recommends the product wants to ring it up. With UCP plus a Flipkart stake, Google is quietly building a closed commerce loop — and Amazon is just watching.